New online marketing group formed

A new not-for-profit network, Online Marketing in Galway, has been set up for businesses and marketers in the West of Ireland.

Online Marketing in Galway was established by former Google employee Maricka Burke Keogh as a place for marketers to share best practises, knowledge and ultimately enable small businesses to make the most of free online tools.

Given the rise in Internet usage over the last ten years, online marketing is something that businesses big or small can no longer ignore, according to Maricka.

“We are not trying to say in every case that a sophisticated e-commerce solution is necessary, however having even just a basic web presence to describe your businesses services, products, list your contact details etc. is achievable for any business and, with so many tools out there that these days small businesses can take advantage of, it doesn’t make sense not to,” she said.

The tools and news announced within the network (via Facebook, LinkedIn, Twitter and their website) are more often than not free or low cost tools and Maricka has said that Online Marketing in Galway will have some companies offering some online freebies in the future.

“We are always keen to get more people involved in the network and have been delighted with people’s response to date. In the near future, we will have some companies offering some online freebies and, likewise, for anyone that would like to actively contribute relevant articles or news, we encourage them to get into contact with us,” she said.

Contact Online Marketing in Galway via info@galwaymarketing.ie, Maricka@galwaymarketing.ie, Eimear@galwaymarketing.ie, check out GalwayMarketing.ie, follow the group on Twitter at @GalwayMarketing or join the group on LinkedIn.